VITM Hanoi 2020: Digital transformation pushes Vietnam tourism
NDO – The Vietnam International Travel Mart 2020 (VITM) – Hanoi 2020 officially opened with the theme ‘Digital transformation pushes tourism’ at the Hanoi Friendship Cultural Palace, on November 18.
Speaking at the opening ceremony, Deputy Minister of Culture, Sports and Tourism Nguyen Van Hung expressed his hope that the tourism industry looks for all opportunities in these difficult circumstances. The VITM is a good opportunity to promote and stimulate tourism demand. This also is an opportunity for businesses to adopt a new perspective, a new approach to digital transformation and overcome the difficulties stemming from the current epidemic. "Enterprises should meet, encourage and overcome difficulties together, promoting solidarity to succeed", Deputy Minister Nguyen Van Hung emphasised.
VITM Hanoi 2020 attracts more than 300 businesses, tourism promotion agencies from nearly 50 provinces, cities and six countries and territories. Towards overcoming the aftermath of the Covid-19 pandemic and reviving tourism, the Vietnam Tourism Association (VITA) launched a large tourism stimulus programme, providing tens of thousands of stimulus products to enhance tourism and increase the number of domestic tourists.
Coming to the event, visitors have an opportunity to benefit from attractive stimulus packages with the same number of tickets and discount tours as last year. In particular, there are packages of 30-40% discounts and many products have been renewed and upgraded in terms of their service quality. The organising board has dedicated an area for technological companies to introduce modern technologies and their application to tourism management and business.
A series of side events such as fora, seminars, introduction of tourism products, honouring tourism businesses, are also being held within the framework of the VITM to tighten the link between all elements of the tourism industry.
The fair takes place until November 212020.