23.10.2020, 20:26

Smart tourism: towards sustainable development and harmony


Smart tourism: towards sustainable development and harmony
The representatives take the souvenir photo. Photo: Minh Duy /NDEL.

Nhan Dan Online - In the context of the Industrial Revolution 4.0 and the impact of the COVID-19 pandemic, digital transformation is an inevitable trend and a priority direction.

The Business Development Institute of the Vietnam Chamber of Commerce and Industry (VCCI), in coordination with the French International Institute (IFI), the French International Organization (OIF) and the Vietnamese Ministry of Foreign Affairs, organized in the afternoon of October 23 the international conference on "Smart tourism: Towards sustainable development and harmony between economy, culture and the environment".

Vietnam National Tourism Administration Deputy Director General Nguyen Le Phuc said smart tourism innovation and development, digital transformation is an inevitable trend and a priority direction for global tourism.

The digital transformation and the development of smart tourism is an inevitable process in the context of the industrial revolution 4.0. "In particular, at present, the COVID-19 pandemic is seriously affecting all countries of the world and social life, thus requiring a digital transformation to develop smart tourism," said Nguyen Le Phuc.

In this context, Vietnam has paid great attention to many initiatives and policies to take advantage of the opportunities of industrial revolution 4.0 to develop the country in general and smart tourism in particular.

The Vietnam Political Bureau issued Resolution 08-NQ /TW of January 162017 affirming that the development of tourism to become a leading economic sector is an important strategic direction for national development, which would create a dynamic driving force for the development of other branches and fields.

As a result, "smart tourism" through the application of modern science and technology to tourism has become one of the key tools to achieve this direction. Currently, Vietnamese tourism businesses have adapted quickly and actively tackled the Industrial Revolution 4.0 proactively upgrading themselves to become "smart businesses". However, these companies still face many difficulties and challenges in various ways.

The deputy general manager of Vietnam's National Tourism Administration said the tourism industry has actively developed smart tourism on digital platforms to create revolutionary changes. Businesses and communities have focused on developing applications to connect information systems to serve government administration and management of tourism to communities and businesses.

"Smart tourism" is now an indispensable component of a "smart city" and is becoming a major element in the economic growth of many countries. However, technology is not the only factor that makes the tourism industry "smart".

The principles of smart tourism are to improve the tourism experience, increase the efficiency of resource management, maximize competitiveness and ensure socio-economic sustainability.

Taking place in the context of Industrial Revolution 4.0 with the full application of modern and advanced technologies, Vietnamese tourism is rapidly approaching smart tourism to diversify its products and markets, stimulate growth and develop sustainable tourism.

Participating in the conference in online form, Yann Raival, professor at the University of Polynesia (France) gave an example of a smart tourism operation in the French city of Lyon, one of the two cities awarded the “Ville of smart tourism 2019 ”. Lyon is particularly interested in the balance between development, the environment and the protection of heritage, according to Yann Raival. He also said that Vietnam is fully qualified to deploy and apply a smart tourism model.

Currently, smart tourism has been successfully deployed in many countries, including many countries in the French-speaking world, not only France, but also Canada, Belgium, Switzerland, etc.

Smart tourism contributes to the creation of sustainable tourism products, by combining existing infrastructure with information and communication technologies, including mobile applications and cloud computing, artificial intelligence and virtual reality.

MINH DUY /NDEL

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