21.06.2020, 09:25

5G Will Transform the Media Landscape and Enable Over US$69 Billion in Revenues to Cloud Gaming and Cloud Video by 2024

5G Will Transform the Media Landscape and Enable Over US$69 Billion in Revenues to Cloud Gaming and Cloud Video by 2024

As newly forecasted data by global tech advisory firm ABI Research reveals, by 2024, 5G alone will contribute revenues of almost US$1.9 billion to cloud gaming (accounting for 42% of overall cloud gaming revenues) as well as US$67.5 billion in cloud video (accounting for 31% of cloud video revenues).

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“These numbers underline the growing demand for cloud-based entertainment services,” says Leo Gergs, Research Analyst for 5G Markets at ABI Research. “As an important enabler for these new entertainment services, 5G will be critical for the telco industry to unlock these immense revenue opportunities and turn them into commercial reality.”

The current situation around countries imposing social distancing in order to fight and delay the outbreak of Covid-19 is exacerbating the demand for cloud-based entertainment as well as remote video applications, such as remote education services or video calling platforms. Network operators across the globe are faced with surge of network traffic by an average of 15% (up to 30% in countries like Spain and Italy). Measures like school closings are giving a bump to video gaming and over-the-top streaming markets, with platforms like YouTube and Netflix reporting an increase in network traffic of 15% and 16%, respectively. While due to current social distancing measures, most of these services will be consumed at home, using either mobile/fixed broadband or fixed wireless access. 5G will be an important enabler to transport these immersive media user experiences outside.

According to Joshua New, Senior Fellow, IBM Policy Lab: “We are at a watershed moment in the history of technology, as decisions we make today about how to build 5G networks will have an unprecedented impact on business transformation. To ensure that this impact is positive and to unlock the full potential of 5G, these technologies must rely on open interfaces and open source-driven cloud technologies. In short, 5G must be “open” so that a diverse pool of suppliers can compete to develop the most innovative, secure, and cost-effective products.”

Many of the benefits of 5G networks come from greater reliance on software than previous generations of wireless technology. In 5G networks, software can manage network operations and perform operations previously controlled by hardware through network virtualization and cloud computing. For example, in existing wireless communications infrastructure, network performance hinges largely on the technical limitations and proper functioning of specific hardware. Through network virtualization, 5G networks are not nearly as limited by hardware, as software can emulate the performance of different kinds of specialized hardware and be updated and repaired remotely.

In order to truly succeed in the media and entertainment domain, however, it is vitally important for network operators and infrastructure vendors to target enterprise use cases within media and entertainment. Gergs also states, “If there is one lesson to learn from South Korean operators LGU+ or SK Telecom, it is the fact that revenues from the consumer domain alone will not be enough to pay off capital investment for 5G network deployment. That is why it is highly important for the telco industry to leave their comfort zone and advance to target media enterprise use cases.”

By Le Mai Anh
Source: ABI Research/ PR Newswire / IBM