Mai Linh Group, UrBox launch co-branded gift card
Mai Linh Group has signed a cooperation agreement with To Qua Digitising Marketing JSC – Urbox, a digital reward and loyalty platform, to launch the Mai Linh – UrBox co-branded card that provides digital gift solutions for businesses and customers, offering them with one more meaningful gift option, especially for the Lunar New Year holiday.
Targeting businesses and modern consumers, Mai Linh – UrBox cards are designed with fresh colours and come in three options – Green Giftcard, Red Giftcard and Platinum Giftcard, with value of VND1 million, VND2 million and VND5 million, respectively.
Of the card value, 50 per cent is dedicated to paying Mai Linh taxi services nationwide and the remaining 50 per cent can be redeemed as vouchers for other products and services on the UrBox app from famous brands such as the Golden Gate restaurant chain, The Coffee House, Tiki, VinID, Viettel, Vinaphone, MobiFone and others.
Truong Cong Hieu, UrBox’s director, said: “This cooperation marks an important turning point for both Mai Linh and UrBox … We are very happy to cooperate with Mai Linh Group to bring versatile and convenient gift cards to help businesses take care of customers, partners and employees.”
The product is issued through UrBox’s partners and redemption point system that UrBox has with large banks and insurance companies (VP Bank, VIB, HSBC, AIA, MB Ageas Life, and Bao Viet), the UrBox app, and some eCom retail channels such as Viettel Pay.
UrBox, launched in 2017, provides creative marketing campaigns with digital awards and gifts to help businesses integrate their rewards and loyalty programmes with over 170 brands and over 10,000 online and offline stores related to food, entertainment and shopping nationwide.
Mai Linh Group Joint Stock Company, established in 1993 in HCM City, is currently the leading transportation company in Viet Nam with nearly 20,000 vehicles and 30,000 staff, operating in 63 provinces and cities, and four island districts. — VNS
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