Đà Lạt tourism honoured as the national brand in 2020
HÀ NỘI — A product of the tourism sector of Đa Lạt City in the Central Highlands province of Lam Đồng has been inscribed in the list of National Brand products of Viet Nam for the first time.
The tourism product entitled ‘Recreational Tourism Associated With Exploring Natural Tourism Resources and Culture of Đa Lạt’, is one of 283 products of 124 enterprises granted the title this year, according to the Ministry of Industry and Trade.
The tourism product, conducted by Dalattourist company, contains many highlights, being rich in regional cultures, history and offering a variety of services of both sightseeing, outdoor entertainment, sports and Central Highlands’ cuisine.
Also according to the decision, two other products of Đa Lạt – Dalat wine and Chateau Dalat wine, products of Lam Đồng Food Joint Stock Company, have been recognised as Vietnam National Brands.
Dalattourist owns and runs four famous tourist destinations in the city, namely Datanla Waterfall, Langbiang Mountain, Đa Lạt Cable Car and Tunnel of Sculptures. Every year, such destinations welcome millions of domestic and foreign tourists.
The Viet Nam National Brand Programme from 2020 to 2030 was approved by Prime Minister Nguyễn Xuan Phuc in 2019. The overall goal is to build an image of Viet Nam as a prestigious country in terms of high-quality goods and services, increase the pride and attractiveness of the country and people of Viet Nam, contribute to promoting foreign trade development and improving national competitiveness.
As a locality where the economy depends heavily on tourism, the damage caused by the COVID-19 pandemic has greatly affected the socio-economic development of Đa Lạt and Lam Đồng Province.
In the first eight months of this year, the total number of tourists to Đa Lạt was only more than 2 million, down by half compared to the figure in the same period last year.
“From June until now, the province has implemented many activities to stimulate tourism demand such as launching tourism promotions and discounts. Many enterprises providing tourism services such as dining, accommodation, sightseeing have offered discounts from 30 to 50 per cent compared to normal days while many flights to Đa Lạt have also offered similar discounts,” said Nguyễn Thị Nguyen, the Director of the Department of Culture, Sports and Tourism of Lam Đồng Province.
“The province is also a safe destination as there have been no cases of COVID-19 infection. However, due to tourists’ worries and current national economic difficulties, it will take a long time for the local tourism industry to recover and develop,” she added. —
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