13.07.2021, 13:00

Carrefour Unlocks Customer Brand Loyalty with Appier

Appier Intelligent Conversion Booster Engine allows Carrefour to win new customers and attract existing customers successfully

TAIPEI, TAIWAN - Media OutReach - 13 July 2021 - AI SaaS company Appier (TSE: 4180) today announced the digital marketing campaign results in cooperation with the world's leading retail group Carrefour. Carrefour Taiwan leveraged Appier's retargeting advertising strategy and AiDeal's hesitant buyer solution to successfully boost the conversion rate of its online shopping platform by 20%, with a CVR increase among new customers of 25% and of existing customers by 15%, respectively.

 

This demonstrates that the strategic use of coupons is key to winning new customers and attracting patronage from existing customers which comes in handy when a brand is trying to build brand loyalty where repeat patronage is rewarded. From the performance growth of new/existing customers, the threshold for new customers has to be lower than existing ones, presenting better conversions. Based on Carrefour's case, the sprint range of discount conversion should be between "the threshold + USD$10"; marketers can adjust the threshold based on their experience to achieve optimal profit growth.

 

In response to the vigorous development of online shopping platforms and significant changes in consumer behavior in recent years, Carrefour launched its online store in 2015 in Taiwan and further set up a dedicated digital and e-commerce department to speed up its advancement in digital technology and strengthen its competitiveness. Regarding its marketing strategies, Carrefour Taiwan first adopted Appier's cross-screen solution to increase the platform's brand awareness and the number of visitors and then enhanced transactions and optimized Cost Per Conversion (CPC) by combining Artificial Intelligence (AI) techniques. However, with the rise of small and large e-commerce platforms and the saturated retail market, even a retailer like Carrefour, having operated in Taiwan for over 30 years, has to execute online marketing to precision, in order to solidify sales of newly acquired stores. Especially during the current pandemic, Carrefour could pivot its business models into online shopping and delivery seamlessly, to grow its zero-touch economy.

 

Appier's Success Stories page.


[1] Mirai Business Research Institute, Future Commerce (Dec. 13, 2020) Carrefour shifts its physical retail to online, performance overview.