08.07.2021, 11:30

Son Ye-jin Of Spackman Media Group, An Associated Company Of Spackman Entertainment Group, Selected As Brand Ambassador For US Skin Care Brand, Skinceuticals

  • Son Ye-jin of Spackman Media Group, who starred in highly popular romance drama CRASH LANDING ON YOU (2020), endorses US skin care brand, Skinceuticals
  • Son Ye-jin set to headline in JTBC's new drama, 39, which will start filming in August 2021


SINGAPORE - Media OutReach - 8 July 2021 - Spackman Entertainment Group Limited ("Spackman Entertainment Group" or the "Company" and together with its subsidiaries, the "Group"), one of Korea's leading entertainment production groups, wishes to announce that Son Ye-jin represented by MSteam Entertainment Co., Ltd. ("MSteam"), a wholly-owned subsidiary of the Group's associated company, Spackman Media Group Limited ("Spackman Media Group"), has been selected as brand ambassador for US skin care brand, Skinceuticals. Son Ye-jin, who starred in highly popular romance drama CRASH LANDING ON YOU (2020), is one of the flagship artists of Spackman Media Group.


As the exclusive model of Skinceuticals, Son Ye-jin released a pictorial with fashion magazine Marie Claire for the first time. 


Son Ye-jin is scheduled to star in JTBC's new drama, 39, which will start filming in August 2021. Directed by Kim Sang-ho of RUN ON (2020) and written by Yoo Young-ah of ENCOUNTER (2018) & KIM JI YOUNG, BORN IN 1982, 39 is a 12-episode drama about the romance and everyday lives of three friends who are on the verge of turning 40. In the drama, Son Ye-jin takes on the role of Cha Mi-jo, a director of a dermatology clinic in Gangnam, Seoul, who grew up in a wealthy environment.


Son Ye-jin's latest tvN K-drama, CRASH LANDING ON YOU, achieved massive record-breaking viewership success in Korea and became a top hit in Japan, attaining #1 on Japan's Netflix for four months. The K-drama was one of the top 10 Most Watched Netflix Shows in the United States. Son Ye-jin was awarded the Hallyu Drama Best Actress Award at the 15th Seoul International Drama Awards for her role in CRASH LANDING ON YOU.


Her recent films include BE WITH YOU (2018), THE NEGOTIATION (2018) and THE LAST PRINCESS (2016)all of which were invested by the Group and/or Spackman Media Group. 


In 2018, Son Ye-jin's performance in BE WITH YOU, which broke the all-time first week box office historical record for romance film in Korea, clinched her the Best Actress Award at the Seoul Awards.  Son Ye-jin also received the Prime Minister's Commendations at the 2018 Korean Popular Culture & Arts Awards and won the Best Actress for Hallyu Dramas at the 2018 Seoul International Drama Awards, underscoring her international status as an iconic Korean actress. 


Other than Son Ye-jin, MSteam also represents popular Korean actress Lee Min-jung, who won the Top Excellence Award for her role in ONCE AGAIN (2020), and rising Korean star Wi Ha-joon, who stars in upcoming webtoon film SHARK: THE BEGINNING and new Korean thriller film MIDNIGHT.


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