30.10.2022, 00:53

Businesses turn to export strongly to ASEAN

In the first 9 months of this year, although many traditional markets had a decline, in return, the Southeast Asian market increased by nearly 31% – reaching about 220 million USD.

Vietnamese businesses are taking advantage of existing trade agreements to boost exports. Especially with the advantage of new-generation agreements such as the Regional Comprehensive Economic Partnership (RCEP), the ASEAN region has also become the choice of many businesses.

Dragon fruit is the most affected export item when the export market is limited. Also specializing in products made from dragon fruit, Kim Hai Food Technology Company recently had to quickly redirect the market when its exports to Europe and China were affected by wars and epidemics.

Choosing a new market in Southeast Asia, the business has also completed the application for Halah certification and in a short time, dragon fruit juice will also be on supermarket shelves in Malaysia.

“In the current context, logistics costs are increasing day by day, I realize that countries near Vietnam are an opportunity for me and especially the Muslim community, so I try to focus on emerging markets like Malaysia, and Indonesia”, said Mr. Pham Cao Van – Director of Kim Hai Food Technology Company.


Businesses turn to export strongly to ASEAN

Also choosing to shift to the Southeast Asian market in the current context, GC Food Company chooses to supply raw products from aloe vera and coconut jelly to processing plants in Indonesia and Malaysia. These markets were less interested in the past, but in the last 1 year, they have had a good growth of 20-30% compared to last year.

Mr. Nguyen Van Thu – Director of GC Food said: “One of the good signs is that we are also returning to the ASEAN market. Although it is not a highly appreciated market before, this year we successfully approached and promoted with a number of customers”.

The export of agricultural products to the ASEAN region also benefits from the impact of Vietnam’s RCEP and FTA agreements with other countries in the region. According to data from the General Department of Customs, in the first 9 months of this year, although many traditional markets had a decline, in return, the Southeast Asian market increased by nearly 31% – reaching about 220 million USD, of which Thailand Lan is the largest market for Vietnamese fruit and vegetables.

“The ASEAN market that imports the most is Thailand, in which dragon fruit and then coconut. In general, the market is open, but our business has goods or not. This requires farmers and producers to associate with businesses to be able to produce qualified materials,” said Mr. Dang Phuc Nguyen – General Secretary of the Vietnam Fruit and Vegetable Association.

According to many businesses, ASEAN is a market with many advantages, especially with commitments to open the goods market, preferential tariffs and favorable geographical location. Therefore, Vietnam can take advantage of similarities to boost exports to ASEAN in the context of traditional markets facing obstacles.

@ Cafef