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26.07.2022, 07:00

Content Marketing Summit Seoul Returns In August 2022

The ‘Hallyu’ or the Korean wave didn’t happen overnight, but it sure will continue for the years to come. As the South Korean culture continues to dominate globally incredibly creative and awe-inspiring music, movies, television series, products, and lifestyle.

So, how did the South Korean culture rise to ultimate stardom around the world? It’s strategic marketing.

Its ability to connect to its consumers — whether they speak the same language or not — is almost unique to South Korea. The country knows how and when to create viral videos and products, and when to release a particular product. Needless to say, South Korea doesn’t jump on the bandwagon, it creates its own trend and influences the whole world to ride on.

If you’re curious about South Korea’s secret to effective marketing, here’s a piece of good news:

Content Marketing Summit (CMS) returns for another year of inspiration, digital intellect, and fun, welcoming content experts and marketers alike!


CMS 2022 will be hosted in Seoul, South Korea, at the InterContinental Seoul COEX, from August 23rd to 24th, open for both virtual and in-person audiences. The summit provides attendees with expert insight, exciting case studies, and inspirational content to meet today's challenges and envision the future of content marketing.

Among the various themes that will be covered, CMS 2022 will focus on the metaverse, entertainment, storytelling, the content experience, fandoms, and K-Content, as the pillars that are currently transforming the content marketing landscape.

This year, CMS has invited known experts that have spearheaded these trends, including:

  • Hwang Dong-hyuk, Director, Creator of Squid Game
  • Henry Ong, Director of Brand Marketing Universal Pictures
  • Rich Tu, Group Creative Director & Artist, Jones Knowles Ritchie, ex) MTV, Nike
  • Hao Tran, Co-Founder, CEO of Vietcetera Media


This year, 1,000 people are expected in attendance from Korea, Vietnam, Indonesia, Thailand, and other countries around the globe. CMS has also prepared a content tour for in-person international attendees for a chance to meet the brands behind viral K-content.

For more information about Content Marketing Summit 2022 Seoul, please visit the website: https://contentseoul.com/. To register for this year's summit, fill out your information and make the payment here.

But wait, there’s more! Discounts are available for Vietcetera readers. Use this code below for a big discount:

20% discount on in-person passes (Day 1, Day 2, Day 1&2). Discount code: vietxseoul